HUNTERS

A venue that required an immediate sense of heritage. Introducing the real-life character of Captain Sir William Cornwallis Harris, a British military man, artist and hunter based in Africa in the mid 18th century, inspired an elaborate exploration of brand activation. Illustrations and anecdotes of Africa’s animals, along with less historically accurate stories of hunting mishaps humourously demonstrate the ease of getting a great steak in modern times. A wonderful return to long bodycopy advertising.